Millions are spent annually promoting and marketing name brands to consumers. The more recognizable the brand the greater it’s value. As a business owner, medical professional or sole practitioner you have an opportunity to increase the value of your business through branding. This is particularly worthwhile as your clients look to you and your staff for expert advice. They respect your knowledge and trust your recommendations. Your endorsement is the single most powerful influence on their skincare buying decisions. Why not focus that power into building your own valuable brand equity?