{"id":3217,"date":"2018-08-08T16:24:29","date_gmt":"2018-08-08T23:24:29","guid":{"rendered":"https:\/\/www.vitellelab.com\/?p=3217"},"modified":"2023-07-19T17:03:13","modified_gmt":"2023-07-20T00:03:13","slug":"3217-2","status":"publish","type":"post","link":"https:\/\/www.vitellelab.com\/fr\/3217-2","title":{"rendered":"THE DREAM MAKER"},"content":{"rendered":"
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Aleks Vranicic is a product development principal, master trainer, and vice president of sales and technical training at Vitelle Labs. Originally from Croatia, he is a third-generation, licensed aesthetician who holds a B.A. in business from PLNU in San Diego, California. Vranicic started his skin care career over 16 years ago working with his mother at her spa in Los Altos, California. It was there he witnessed, firsthand, the revenue opportunities attainable through private branding of skin care. Seeing the profound impact the increase in profit had on his mother\u2019s life, it became his mission to help others become more profitable by creating their own skin care line. He has helped hundreds of clients who, like his mother, have their own vision for their company. Vranicic has traveled the world sharing his experience and knowledge, mentoring and training skin care professionals. He is a popular speaker at skin care symposiums and industry trade events and a regular contributor to industry publications.<\/p>\n<\/div>\n

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\u00a0“I\u2019m inspired by the stories my clients share with me \u2013 how offering their own branded skin care has changed their lives.”<\/p>\n

WHO I AM<\/strong><\/p>\n

1.\u00a0<\/strong>\u00a0PIVOTAL MOMENT IN MY CAREER<\/strong>
\nWitnessing how selling private label skin care transformed my mom\u2019s spa and, essentially, changed her life for the better!<\/p>\n

2.\u00a0<\/strong>\u00a0WHO INFLUENCED ME THE MOST<\/strong>
\nMy grandmother. Originally from former Yugoslavia, she moved to the United States at age 40 with a fourth-grade education and became a rock-star hairstylist.<\/p>\n

3.\u00a0<\/strong>\u00a0ONE MUCH-NEED CHANGE IN THE INDUSTRY<\/strong>
\nBrands should find a way to help brick and mortar retailers retain margin because it\u2019s impossible for them to compete with online discounters.<\/p>\n

4.\u00a0<\/strong>\u00a0ME IN THREE WORDS<\/strong>
\nMore sleep \u2013 please.<\/p>\n

5.\u00a0<\/strong>FAVORITE SKIN CONDITION TO TRANSFORM\u00a0<\/strong>
\nAcne for sure, as it\u2019s such a confidence killer. When resolved, many clients feel like they can take on the world.<\/p>\n

6.\u00a0<\/strong>FAVORITE PART OF MY JOB<\/strong>
\nThere are few experiences more rewarding than taking a skeptical customer by the hand and helping them create their dream skin care brand.<\/p>\n

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ABOUT ME
\nI love being outside playing soccer, camping, and gardening. One of my favorite places in the world is the island of Hvar, where my family is from in Croatia. My favorite plant is lavender because it reminds me of my childhood on Hvar. As a husband and father of three, life is very exciting. I\u2019m grateful for our industry, as the work I do helps people realize their dreams, which motivates and inspires me.<\/p>\n

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MY CREDENTIALS<\/p>\n