Vitelle Dermatology Laboratories Inc. are internationally recognized experts in the manufacturing of specialized, professional quality products that meet the demands of day and resort spa, medical spa and eco spa markets. Founded in 1997 by a team of professionals with extensive knowledge and expertise in cosmetic chemistry and professional skincare, Vitelle has established itself as an industry leader in the development of cutting edge formulations and product innovation.

Vitelle offers custom product formulation and manufacturing in addition to the largest in-stock collection of private label skin and body care products available in the industry. With product collections that span the full spectrum of the professional market, Vitelle opens the door to unparalleled opportunities for private branding and customization. An extensive in-stock packaging selection provides skincare professionals with numerous choices to create a product line that reflect their brand vision and budget.


Liz Cocchia

Liz Cocchia


Liz is the company founder and a recognized expert in the field of skin care trends, marketing, branding and product development. She has been involved in the skincare industry for many years and serves as the creative director and strategic manager of Vitelle. She has a background in Business Administration and Finance from B.C.I.T and the University of British Columbia.

Susanna Cocchia

Susanna Cocchia

Vice President Operations

As a senior operational executive Susanna possesses many years of managerial and client care experience. She combines strong product knowledge with excellence in customer service where she identifies and optimizes operational performance in a fast moving environment. In this role, she leads the in-house sales team in addition to overseeing the administrative and client services staff.

Aleks Vrancic

Aleks Vranicic

Vice President of Sales & Technical Training

Aleks Vranicic is one of the founding team members of Vitelle Labs, strategically collaborating on sales, new product development and client care for more than 22 years. Born in Croatia, he moved to the USA in the 1980s, following graduation from university, he became a licensed aesthetician and  moved into management of his family’s spa and salon business.   In his role as V.P. of Sales and Technical Training, he educates skin care professionals and managers on product usage in the treatment room, how to sell and market privately branded skincare and also advises on trending business management topics.

David Cheng

David Cheng

Principal Formulator

As Principal Formulator, David developed our newest product group, Inception MD, in addition to distinctive OEM projects which have been extremely successful.  He oversees the formulation team in addition to supervising production staff, monitoring batch execution and post production processes. He is a graduate of Dept. of Molecular Biology and Biochemistry at Simon Fraser University. As a MSc. graduate, he is well trained in scientific methodology with years of practical laboratory experience. He applies the same rigor to the R&D of challenging new formulas, echoing contemporary ideas on scientifically proven function and efficacy.

Elisa Palmer

Elisa Palma

Productivity Manager

Elisa has been with Vitelle for more than 20 years. She is a key management team member who directly supervises the day to day activities of our private label product fulfilment and distribution center. She coordinates activities in our Vancouver and Richmond facilities. She oversees packaging and finished product logistics, optimizing efficiency in the completion of private label and OEM orders. She sets a standard of excellence with her department ensuring attention to each detail is observed and that every order is completed with the highest degree of quality, accuracy and timeliness.

Jennifer Reyes

Jennifer Reyes

General Manager

Jennifer is responsible for the smooth flow and coordination of all departments within Vitelle.  She oversees office, purchasing and laboratory staff, optimizing the efficiency of personnel and logistics. She monitors daily outputs within each division, acting as the liaison between clients, management and production staff. She possesses a Master’s Degree in Clinical Psychology which she puts to good use in her role ensuring that the needs and concerns of our customers are well taken care and that the staff benefit from a balanced work flow process.

Kirk Dancak

Kirk Dancak

Managing Director

Kirk is a graduate of the University of British Columbia’s Sauder Business School. As a certified Sales and Marketing Executive he is involved in public relations and marketing activities, relationship management with our industry partners and managing all aspects of logistics at trade events across all platforms. Kirk manages relationships with key suppliers, overseeing supply chain activities and he is the liaison with professional services involved in the financial reporting group.

Danny Mah

Danny Mah

Quality Assurance Manager

Danny is a graduate from BCIT in the Food Technology program. He has 20 years of Quality Assurance experience in the commercial food industry.  He has 5 years of product development experience in beverage formulation, extensive knowledge in HACCP, GS1 service and product recalls and has enhanced SOP’s for optimal consistency and reliability.  He is responsible for monitoring QC technicians, overseeing, verifying and checking to ensure that each batch and finished good is completed in accordance with our standards.

Tiffany Mosley

Tiffany Mosley

Sales Manager

As our Sales Manager, Tiffany has over 20 years’ experience in sales and administration.  She takes great pleasure in helping new and existing clients’ navigate product selection and develop a strong skincare identity, which will maximize her clients’ product goals. She has helped many clients grow their brand and capture their unique market position.

Deanna Cocchia

Deanna Cocchia

Office Manager, Licensed Esthetician

With over 17 years’ experience in the skincare industry as a licensed esthetician, Deanna’s role as Office Manager combines her passion for skincare with a keen eye for detail well suited to our fast paced office. Deanna manages the administrative and creative teams in addition to overseeing the progression of customized client orders through the internal fulfillment process.



Vitelle has a long-standing commitment to conducting business in a manner which complies with the highest legal and ethical standards.

Compliance and ethical behavior are core values which applies to all employees and associates globally and provides specific guidance as to the Company’s expectations.

In the pursuit of excellence and well being, Vitelle subscribes to the the following guidelines for business practices:

  • No negative or misleading advertising
  • No unfair marketing or business practices
  • Respect for the basic rights of workers
  • No ignoring health, safety or environmental standards
  • No animal testing
  • Only purchasing materials or supplies from companies who are known to employ ethical environmental or employment practices.

Vitelle is also a member in good standing of the following associations.

ISPA International Spa Association
Women Owned
We Connect International
Richmond Chamber of Commerce
Womens' President Organization
Private Label Manufacturers Association
Cosmetic Alliance Canada
Leading Spas of Canada
Society Of Cosmetic Chemists


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