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NEWS & ARTICLES

NEWS2017-08-02T02:11:09+00:00

HYPERPIGMENTATION WOES

Traditionally harmless, pigmentation can cause its sufferers an overwhelming sense of despair on how to effectively treat it.  Before entering the world of skincare, I did not know all of the options that were available to me to help me with my own pigment. I would walk with my head down in order to not have to look at others directly, in fear they would notice my ever-spreading pigment.  What I realize now is that, most likely, my pigment would not be the first thing they would think of when looking at me.  But in my mind, I felt like [...]

November 1st, 2018|Categories: Blog, Inspiration, News, Technical|

THE ROLE OF GROWTH FACTORS IN SKIN CARE FORMULATIONS

There is an emerging trend within the skincare industry from preventative, feel-good products to those that are corrective. The vast majority of anti-aging products have preventative qualities, however, the fact that they may prevent visible signs of aging does not mean they correct what has already deteriorated. To tackle the corrective component buyers often seek products that contain specific ingredients which deliver a targeted outcome. Many national skincare brands now offer products containing Growth Factors, powerhouse ingredients with many significant restorative benefits. Like an astronaut’s space suit or a diver’s wetsuit our skin acts like a layer of protection from [...]

October 16th, 2018|Categories: News, Technical|

TOP 3 SKINCARE MISTAKES I MADE BEFORE BECOMING AN ESTHETICAIN

Before exploring the world of skin, there was so much I didn’t know. Understanding our largest organ played a key role in directing me to a healthy skin balance. Some of the mistakes I made are frequent misunderstandings among the general population. Here are my top three that will provide you with a little insight about what not to do and a basic understanding on why. Mistake #1 Guilty as charged when it comes to the “My night was better than yours” morning look! If only I knew the underlying truth of what was actually happening when I went to [...]

August 30th, 2018|Categories: Blog, Featured, Inspiration, News|

THE DREAM MAKER

Aleks Vranicic is a product development principal, master trainer, and vice president of sales and technical training at Vitelle Labs. Originally from Croatia, he is a third-generation, licensed aesthetician who holds a B.A. in business from PLNU in San Diego, California. Vranicic started his skin care career over 16 years ago working with his mother at her spa in Los Altos, California. It was there he witnessed, firsthand, the revenue opportunities attainable through private branding of skin care. Seeing the profound impact the increase in profit had on his mother’s life, it became his mission to help others become more [...]

August 8th, 2018|Categories: Marketing, News|

SKIN CARE TRENDS

If you had a choice to grow your own business or grow someone else’s, which would you rather do? If your answer is, grow someone else’s business, then read no further and just turn the page. In this article I’ll be discussing how a single decision can change the course of your business and potentially improve your bottom line. In the skincare industry, like most industries, the internet has altered how commerce is conducted. There are hundreds of thousands of people competing in the same market so competition is, to say the least, challenging. Skincare practices are losing business, not [...]

March 20th, 2018|Categories: Marketing, News|

THE SEDUCTION AND PSYCHOLOGY OF REFERRALS

Now I know what you are thinking! But, allow me to shed some light on the topic of the role seduction plays in helping you generate more referral business. In the context of business, seduction has nothing to do with sexual attraction or leading someone astray and has everything to do with enticing your customers to think about you even when they are no longer in your establishment. If you are a business owner or service provider it’s always nice when someone comes to see you based on a kind endorsement from an existing customer. Businesses love to grow their [...]

July 30th, 2017|Categories: Marketing, News|