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Marketing

UNLOCKING THE MYSTERY OF HYALURONIC ACID

By now most aesthetic professionals are very familiar with hyaluronic acid (HA) as an ingredient in skincare products. Within the last several years hyaluronic acid has also become a popular buzz word with shoppers even if they have a difficult time pronouncing Hi-la-ron-ic Acid. Consumers may not know what HA is exactly but they definitely want it in their products. As the demand for hyaluronic acid grows for both the professional and non-professional markets its good to gain a [...]

By | 2018-06-26T17:06:54+00:00 June 25th, 2018|Marketing, Technical|0 Comments

SKIN CARE TRENDS

If you had a choice to grow your own business or grow someone else’s, which would you rather do? If your answer is, grow someone else’s business, then read no further and just turn the page. In this article I’ll be discussing how a single decision can change the course of your business and potentially improve your bottom line. In the skincare industry, like most industries, the internet has altered how commerce is conducted. There are hundreds of thousands [...]

By | 2018-03-20T01:09:29+00:00 March 20th, 2018|Marketing, News|0 Comments

THE SEDUCTION AND PSYCHOLOGY OF REFERRALS

Now I know what you are thinking! But, allow me to shed some light on the topic of the role seduction plays in helping you generate more referral business. In the context of business, seduction has nothing to do with sexual attraction or leading someone astray and has everything to do with enticing your customers to think about you even when they are no longer in your establishment. If you are a business owner or service provider it’s always [...]

By | 2017-07-30T18:38:39+00:00 July 30th, 2017|Marketing, News|0 Comments

SKIN CARE SALES IN THE INTERNET AGE

In less than a decade the internet has created significant changes to the skin care industry. From the way you learn about new products to how you promote and sell your business services, the professional market is more connected than ever before. Through tweets and posts, information is so accessible, immediate and easy to share that it is impossible to ignore the significant impact the internet has had on our lives and our industry. Another reality of this new [...]

By | 2017-07-30T18:38:56+00:00 July 29th, 2017|Marketing, News|0 Comments