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News

FINDING INSPIRATION

How often do you reflect and think about what inspires you? If you’re like most people that question does not arise very often but it is something worth reflecting on. Most people don’t have the bandwidth to manage the demands of their regular day without the added pressure of self-reflection. That said, I believe seeking ‘inspiration’ is a probably one of life’s most important considerations because harnessing its potential can create some pretty spectacular outcomes. Consider first the difference [...]

By |2019-02-08T16:09:34+00:00February 8th, 2019|Blog, Inspiration, News|

PREPPING THE CANVAS – PRE-TREATMENT RITUALS FOR OPTIMIZING LASER TREATMENTS

The seasonality of certain aesthetic treatments, such as laser resurfacing, often results in a decrease in bookings in the summer months, however, it typically picks up in the winter when there is less ambient UV exposure.  Many practices offer special packages and promotions during the winter which encourages clients to take advantage of these more seasonally aligned treatments.   With the advancements and innovation in the laser based treatments, practices have a wide range of devices to choose from. [...]

By |2019-02-27T11:00:09+00:00January 14th, 2019|Blog, News, Technical|

HYPERPIGMENTATION WOES

Traditionally harmless, pigmentation can cause its sufferers an overwhelming sense of despair on how to effectively treat it.  Before entering the world of skincare, I did not know all of the options that were available to me to help me with my own pigment. I would walk with my head down in order to not have to look at others directly, in fear they would notice my ever-spreading pigment.  What I realize now is that, most likely, my pigment [...]

By |2018-11-02T15:01:38+00:00November 1st, 2018|Blog, Inspiration, News, Technical|

THE ROLE OF GROWTH FACTORS IN SKIN CARE FORMULATIONS

There is an emerging trend within the skincare industry from preventative, feel-good products to those that are corrective. The vast majority of anti-aging products have preventative qualities, however, the fact that they may prevent visible signs of aging does not mean they correct what has already deteriorated. To tackle the corrective component buyers often seek products that contain specific ingredients which deliver a targeted outcome. Many national skincare brands now offer products containing Growth Factors, powerhouse ingredients with many [...]

By |2019-02-27T11:00:38+00:00October 16th, 2018|News, Technical|

TOP 3 SKINCARE MISTAKES I MADE BEFORE BECOMING AN ESTHETICAIN

Before exploring the world of skin, there was so much I didn’t know. Understanding our largest organ played a key role in directing me to a healthy skin balance. Some of the mistakes I made are frequent misunderstandings among the general population. Here are my top three that will provide you with a little insight about what not to do and a basic understanding on why. Mistake #1 Guilty as charged when it comes to the “My night was [...]

By |2019-02-08T14:38:53+00:00August 30th, 2018|Blog, Featured, Inspiration, News|

THE DREAM MAKER

Aleks Vranicic is a product development principal, master trainer, and vice president of sales and technical training at Vitelle Labs. Originally from Croatia, he is a third-generation, licensed aesthetician who holds a B.A. in business from PLNU in San Diego, California. Vranicic started his skin care career over 16 years ago working with his mother at her spa in Los Altos, California. It was there he witnessed, firsthand, the revenue opportunities attainable through private branding of skin care. Seeing [...]

By |2018-08-30T11:03:43+00:00August 8th, 2018|Marketing, News|

SKIN CARE TRENDS

If you had a choice to grow your own business or grow someone else’s, which would you rather do? If your answer is, grow someone else’s business, then read no further and just turn the page. In this article I’ll be discussing how a single decision can change the course of your business and potentially improve your bottom line. In the skincare industry, like most industries, the internet has altered how commerce is conducted. There are hundreds of thousands [...]

By |2018-03-20T01:09:29+00:00March 20th, 2018|Marketing, News|

THE SEDUCTION AND PSYCHOLOGY OF REFERRALS

Now I know what you are thinking! But, allow me to shed some light on the topic of the role seduction plays in helping you generate more referral business. In the context of business, seduction has nothing to do with sexual attraction or leading someone astray and has everything to do with enticing your customers to think about you even when they are no longer in your establishment. If you are a business owner or service provider it’s always [...]

By |2017-07-30T18:38:39+00:00July 30th, 2017|Marketing, News|

FORMULATORS DESKTOP: PEPTIDES

As multicellular organisms, we have bodies comprised of cells that require proper communication in order to carry out natural processes and maintain vitality. Communication, within and between these cells, occurs through the exchange of lipids, protein/peptides, or even gases. Of these, communication using proteins/ peptides is of special significance due to its flexibility and specificity, as well as involvement in important cell processes such as wound healing, pigmentation, cell proliferation/migration, inflammation, and cell structure synthesis and regulation (Alberts, 2014). [...]

By |2017-07-30T18:38:46+00:00July 30th, 2017|News, Technical|

SKIN CARE SALES IN THE INTERNET AGE

In less than a decade the internet has created significant changes to the skin care industry. From the way you learn about new products to how you promote and sell your business services, the professional market is more connected than ever before. Through tweets and posts, information is so accessible, immediate and easy to share that it is impossible to ignore the significant impact the internet has had on our lives and our industry. Another reality of this new [...]

By |2017-07-30T18:38:56+00:00July 29th, 2017|Marketing, News|