SELL THEM MORE OF WHAT THEY JUST BOUGHT!
A couple of years ago before Christmas I saw a commercial for a toy race car set that I thought my nephews would like. The set came with two race cars that would light up and a really cool track that could be set up in all sorts of different ways and the icing on the cake was that all the pieces glowed in the dark. I was so excited as I envisioned the priceless looks on my nephews’ faces when they opened their Christmas gift from the best Uncle in the world! The price advertised was perfect at $39.99 [...]
FINDING INSPIRATION
How often do you reflect and think about what inspires you? If you’re like most people that question does not arise very often but it is something worth reflecting on. Most people don’t have the bandwidth to manage the demands of their regular day without the added pressure of self-reflection. That said, I believe seeking ‘inspiration’ is a probably one of life’s most important considerations because harnessing its potential can create some pretty spectacular outcomes. Consider first the difference between inspiration and motivation. While there are some similarities from my perspective they are quite different. Motivation is what gets you [...]
PREPPING THE CANVAS – PRE-TREATMENT RITUALS FOR OPTIMIZING LASER TREATMENTS
The seasonality of certain aesthetic treatments, such as laser resurfacing, often results in a decrease in bookings in the summer months, however, it typically picks up in the winter when there is less ambient UV exposure. Many practices offer special packages and promotions during the winter which encourages clients to take advantage of these more seasonally aligned treatments. With the advancements and innovation in the laser based treatments, practices have a wide range of devices to choose from. There is often a tendency to rely on devices alone to enhance skin condition but there are other ways to set [...]
HYPERPIGMENTATION WOES
Traditionally harmless, pigmentation can cause its sufferers an overwhelming sense of despair on how to effectively treat it. Before entering the world of skincare, I did not know all of the options that were available to me to help me with my own pigment. I would walk with my head down in order to not have to look at others directly, in fear they would notice my ever-spreading pigment. What I realize now is that, most likely, my pigment would not be the first thing they would think of when looking at me. But in my mind, I felt like [...]
THE ROLE OF GROWTH FACTORS IN SKIN CARE FORMULATIONS
There is an emerging trend within the skincare industry from preventative, feel-good products to those that are corrective. The vast majority of anti-aging products have preventative qualities, however, the fact that they may prevent visible signs of aging does not mean they correct what has already deteriorated. To tackle the corrective component buyers often seek products that contain specific ingredients which deliver a targeted outcome. Many national skincare brands now offer products containing Growth Factors, powerhouse ingredients with many significant restorative benefits. Like an astronaut’s space suit or a diver’s wetsuit our skin acts like a layer of protection from [...]
TOP 3 SKINCARE MISTAKES I MADE BEFORE BECOMING AN ESTHETICAIN
Before exploring the world of skin, there was so much I didn’t know. Understanding our largest organ played a key role in directing me to a healthy skin balance. Some of the mistakes I made are frequent misunderstandings among the general population. Here are my top three that will provide you with a little insight about what not to do and a basic understanding on why. Mistake #1 Guilty as charged when it comes to the “My night was better than yours” morning look! If only I knew the underlying truth of what was actually happening when I went to [...]