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Aleks Vranicic is a product development principal, master trainer, and vice president of sales and technical training at Vitelle Labs. Originally from Croatia, he is a third-generation, licensed aesthetician who holds a B.A. in business from PLNU in San Diego, California. Vranicic started his skin care career over 16 years ago working with his mother at her spa in Los Altos, California. It was there he witnessed, firsthand, the revenue opportunities attainable through private branding of skin care. Seeing [...]

If you had a choice to grow your own business or grow someone else’s, which would you rather do? If your answer is, grow someone else’s business, then read no further and just turn the page. In this article I’ll be discussing how a single decision can change the course of your business and potentially improve your bottom line. In the skincare industry, like most industries, the internet has altered how commerce is conducted. There are hundreds of thousands [...]