BEHIND THE BRAND
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INSIGHTS ON SULFATE-FREE SHAMPOOS
Over the last 30+ years working as an educator and stylist, I have witnessed the evolution of natural hair care ingredients and styling aids. The first recognizable commercial brand to tackle ‘natural’ was Aveda. Founded in 1978 by Horst Rechelbacher it integrated holistic thinking with Rechelbacher’s interest in products free from toxic chemicals. Since that time a lot of progress has been made in this field with a growing number of companies embracing the movement away from synthetic, [...]
A SIMPLE STRATEGY TO MINIMIZE RETURNS
If you don’t already have an e-commerce site then you’d better get on it. With online sales breaking records there is no denying that this isn’t just a trend, it’s the future. For those of you who already sell online, you may have noticed your business revenue has recently been more reliant on retail sales than on service revenue, certainly during the Covid-19 shutdowns. Everyone in the service industry has been hard hit in the last 10 months. If [...]
HOW NON-INVASIVE SKINCARE TREATMENTS CAN HELP SKIN LOOK ITS BEST
WHY SKINCARE TREATMENTS? Your skin is the largest organ in your body and has an important job as a barrier to infection and environmental factors. Adopting a great skin care regime and regular treatments at a spa or dermatology office will help to maintain healthy over-all skin. When you take care of your skin with a proper regime that includes treatments, you are helping prevent future problems such as wrinkles, fine lines and uneven skin tone, to name a [...]
AN INSIDER’S GUIDE TO COSMETIC BRANDING SUCCESS
In my day to day role I have been blessed with frontline start-up experience with a wide variety of skincare brands. From start-ups to big national brands, each customer has their own vision and expectations, and it’s been interesting to witness this first hand because everyone has their own idea of what ‘good’ looks like. Along the way I’ve learned a few things, some tips you might say, that I believe can result in a more successful result. Here [...]
TOP 5 FOODS FOR SKIN HEALTH
The skin is the largest organ and a mirror to the health of the body. What we eat directly affects how well the other body systems function. When the body is not in balance the skin suffers. The following foods can play a big role in keeping the skin looking its best. Raw Cacao Chocolate lovers rejoice! Consuming chocolate that contains at least 70% cacao is great for the skin. Cacao is not the same as its sugar [...]
SELL THEM MORE OF WHAT THEY JUST BOUGHT!
A couple of years ago before Christmas I saw a commercial for a toy race car set that I thought my nephews would like. The set came with two race cars that would light up and a really cool track that could be set up in all sorts of different ways and the icing on the cake was that all the pieces glowed in the dark. I was so excited as I envisioned the priceless looks on my nephews’ [...]
FINDING INSPIRATION
How often do you reflect and think about what inspires you? If you’re like most people that question does not arise very often but it is something worth reflecting on. Most people don’t have the bandwidth to manage the demands of their regular day without the added pressure of self-reflection. That said, I believe seeking ‘inspiration’ is a probably one of life’s most important considerations because harnessing its potential can create some pretty spectacular outcomes. Consider first the difference [...]
PREPPING THE CANVAS – PRE-TREATMENT RITUALS FOR OPTIMIZING LASER TREATMENTS
The seasonality of certain aesthetic treatments, such as laser resurfacing, often results in a decrease in bookings in the summer months, however, it typically picks up in the winter when there is less ambient UV exposure. Many practices offer special packages and promotions during the winter which encourages clients to take advantage of these more seasonally aligned treatments. With the advancements and innovation in the laser based treatments, practices have a wide range of devices to choose from. [...]
HYPERPIGMENTATION WOES
Traditionally harmless, pigmentation can cause its sufferers an overwhelming sense of despair on how to effectively treat it. Before entering the world of skincare, I did not know all of the options that were available to me to help me with my own pigment. I would walk with my head down in order to not have to look at others directly, in fear they would notice my ever-spreading pigment. What I realize now is that, most likely, my pigment [...]