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Press | News

AN INSIDER’S GUIDE TO COSMETIC BRANDING SUCCESS

In my day to day role I have been blessed with frontline start-up experience with a wide variety of skincare brands. From start-ups to big national brands, each customer has their own vision and expectations, and it’s been interesting to witness this first hand because everyone has their own idea of what ‘good’ looks like.  Along the way I’ve learned a few things, some tips you might say, that I believe can result in a more successful result. Here [...]

By |2019-06-10T10:47:03-07:00June 7th, 2019|Blog, Featured, Inspiration, News|
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TOP 5 FOODS FOR SKIN HEALTH

The skin is the largest organ and a mirror to the health of the body. What we eat directly affects how well the other body systems function. When the body is not in balance the skin suffers. The following foods can play a big role in keeping the skin looking its best.   Raw Cacao Chocolate lovers rejoice! Consuming chocolate that contains at least 70% cacao is great for the skin. Cacao is not the same as its sugar [...]

By |2019-04-12T16:59:32-07:00April 12th, 2019|Blog, News, Technical|
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SELL THEM MORE OF WHAT THEY JUST BOUGHT!

A couple of years ago before Christmas I saw a commercial for a toy race car set that I thought my nephews would like.  The set came with two race cars that would light up and a really cool track that could be set up in all sorts of different ways and the icing on the cake was that all the pieces glowed in the dark.  I was so excited as I envisioned the priceless looks on my nephews’ [...]

By |2019-03-28T12:30:04-07:00March 26th, 2019|Blog, Marketing, News|
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FINDING INSPIRATION

How often do you reflect and think about what inspires you? If you’re like most people that question does not arise very often but it is something worth reflecting on. Most people don’t have the bandwidth to manage the demands of their regular day without the added pressure of self-reflection. That said, I believe seeking ‘inspiration’ is a probably one of life’s most important considerations because harnessing its potential can create some pretty spectacular outcomes. Consider first the difference [...]

By |2019-02-08T16:09:34-07:00February 8th, 2019|Blog, Inspiration, News|
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PREPPING THE CANVAS – PRE-TREATMENT RITUALS FOR OPTIMIZING LASER TREATMENTS

The seasonality of certain aesthetic treatments, such as laser resurfacing, often results in a decrease in bookings in the summer months, however, it typically picks up in the winter when there is less ambient UV exposure.  Many practices offer special packages and promotions during the winter which encourages clients to take advantage of these more seasonally aligned treatments.   With the advancements and innovation in the laser based treatments, practices have a wide range of devices to choose from. [...]

By |2019-02-27T11:00:09-07:00January 14th, 2019|Blog, News, Technical|
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HYPERPIGMENTATION WOES

Traditionally harmless, pigmentation can cause its sufferers an overwhelming sense of despair on how to effectively treat it.  Before entering the world of skincare, I did not know all of the options that were available to me to help me with my own pigment. I would walk with my head down in order to not have to look at others directly, in fear they would notice my ever-spreading pigment.  What I realize now is that, most likely, my pigment [...]

By |2018-11-02T15:01:38-07:00November 1st, 2018|Blog, Inspiration, News, Technical|
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THE ROLE OF GROWTH FACTORS IN SKIN CARE FORMULATIONS

There is an emerging trend within the skincare industry from preventative, feel-good products to those that are corrective. The vast majority of anti-aging products have preventative qualities, however, the fact that they may prevent visible signs of aging does not mean they correct what has already deteriorated. To tackle the corrective component buyers often seek products that contain specific ingredients which deliver a targeted outcome. Many national skincare brands now offer products containing Growth Factors, powerhouse ingredients with many [...]

By |2019-02-27T11:00:38-07:00October 16th, 2018|News, Technical|
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TOP 3 SKINCARE MISTAKES I MADE BEFORE BECOMING AN ESTHETICAIN

Before exploring the world of skin, there was so much I didn’t know. Understanding our largest organ played a key role in directing me to a healthy skin balance. Some of the mistakes I made are frequent misunderstandings among the general population. Here are my top three that will provide you with a little insight about what not to do and a basic understanding on why. Mistake #1 Guilty as charged when it comes to the “My night was [...]

By |2019-02-08T14:38:53-07:00August 30th, 2018|Blog, Featured, Inspiration, News|
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THE DREAM MAKER

Aleks Vranicic is a product development principal, master trainer, and vice president of sales and technical training at Vitelle Labs. Originally from Croatia, he is a third-generation, licensed aesthetician who holds a B.A. in business from PLNU in San Diego, California. Vranicic started his skin care career over 16 years ago working with his mother at her spa in Los Altos, California. It was there he witnessed, firsthand, the revenue opportunities attainable through private branding of skin care. Seeing [...]

By |2018-08-30T11:03:43-07:00August 8th, 2018|Marketing, News|
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UNLOCKING THE MYSTERY OF HYALURONIC ACID

By now most aesthetic professionals are very familiar with hyaluronic acid (HA) as an ingredient in skincare products. Within the last several years hyaluronic acid has also become a popular buzz word with shoppers even if they have a difficult time pronouncing Hi-la-ron-ic Acid. Consumers may not know what HA is exactly but they definitely want it in their products. As the demand for hyaluronic acid grows for both the professional and non-professional markets its good to gain a [...]

By |2018-06-26T17:06:54-07:00June 25th, 2018|Marketing, Technical|
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