Traditionally harmless, pigmentation can cause its sufferers an overwhelming sense of despair on how to effectively treat it. Before entering the world of skincare, I did not know all of the options that were available to me to help me with my own pigment. I would walk with my head down in order to not have to look at others directly, in fear they would notice my ever-spreading pigment. What I realize now is that, most likely, my pigment [...]
There is an emerging trend within the skincare industry from preventative, feel-good products to those that are corrective. The vast majority of anti-aging products have preventative qualities, however, the fact that they may prevent visible signs of aging does not mean they correct what has already deteriorated. To tackle the corrective component buyers often seek products that contain specific ingredients which deliver a targeted outcome. Many national skincare brands now offer products containing Growth Factors, powerhouse ingredients with many [...]
Before exploring the world of skin, there was so much I didn’t know. Understanding our largest organ played a key role in directing me to a healthy skin balance. Some of the mistakes I made are frequent misunderstandings among the general population. Here are my top three that will provide you with a little insight about what not to do and a basic understanding on why. Mistake #1 Guilty as charged when it comes to the “My night was [...]
Aleks Vranicic is a product development principal, master trainer, and vice president of sales and technical training at Vitelle Labs. Originally from Croatia, he is a third-generation, licensed aesthetician who holds a B.A. in business from PLNU in San Diego, California. Vranicic started his skin care career over 16 years ago working with his mother at her spa in Los Altos, California. It was there he witnessed, firsthand, the revenue opportunities attainable through private branding of skin care. Seeing [...]
By now most aesthetic professionals are very familiar with hyaluronic acid (HA) as an ingredient in skincare products. Within the last several years hyaluronic acid has also become a popular buzz word with shoppers even if they have a difficult time pronouncing Hi-la-ron-ic Acid. Consumers may not know what HA is exactly but they definitely want it in their products. As the demand for hyaluronic acid grows for both the professional and non-professional markets its good to gain a [...]
If you had a choice to grow your own business or grow someone else’s, which would you rather do? If your answer is, grow someone else’s business, then read no further and just turn the page. In this article I’ll be discussing how a single decision can change the course of your business and potentially improve your bottom line. In the skincare industry, like most industries, the internet has altered how commerce is conducted. There are hundreds of thousands [...]
Now I know what you are thinking! But, allow me to shed some light on the topic of the role seduction plays in helping you generate more referral business. In the context of business, seduction has nothing to do with sexual attraction or leading someone astray and has everything to do with enticing your customers to think about you even when they are no longer in your establishment. If you are a business owner or service provider it’s always [...]
As multicellular organisms, we have bodies comprised of cells that require proper communication in order to carry out natural processes and maintain vitality. Communication, within and between these cells, occurs through the exchange of lipids, protein/peptides, or even gases. Of these, communication using proteins/ peptides is of special significance due to its flexibility and specificity, as well as involvement in important cell processes such as wound healing, pigmentation, cell proliferation/migration, inflammation, and cell structure synthesis and regulation (Alberts, 2014). [...]
In less than a decade the internet has created significant changes to the skin care industry. From the way you learn about new products to how you promote and sell your business services, the professional market is more connected than ever before. Through tweets and posts, information is so accessible, immediate and easy to share that it is impossible to ignore the significant impact the internet has had on our lives and our industry. Another reality of this new [...]
